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Zumper

Leading rental platform used by over 80 million renters a year, providing tools for renters and landlords (including PadMapper).

Sector
Marketplace (Consumer)
Location
San Francisco, CA
Year
2017 - 2018
Role
Creative Direction
Product Management
Product Strategy
UX/UI Design
Design Systems
User Research

Background

After leaving RadPad, I joined the talented 50 person team at Zumper as the sole designer to build out a team and help the company take a product and design leap forward.

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Designing for 80 million people

While at Zumper & PadMapper, I oversaw all design from top to bottom and built out a team of 3 other product designers. One massive initiative, internally dubbed "Z3", was to redesign the platform's key properties on the web as well as the mobile apps. By the time I left, Zumper raised a $46 million Series C growth round and had grown to over 120 people.

We placed a large emphasis on the key listing information and photography (Zumper for desktop web).

Filters were completely responsive and designed to be dead simple to use (Zumper for desktop web).

The Z3 redesign involved converting the entire codebase from Angular to React, and was deployed in stages in order to maintain the health of the huge SEO equity that had been built up since 2012.

Filters were completely responsive and designed to be dead simple to use (Zumper for desktop web).

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Mobile Apps

The mobile apps for both iOS and Android were in desperate need of a refresh, not only to match the aesthetic of the updated web platform but also for feature parity and A/B testing.

We were honoured to be invited to Apple's Cupertino campus to demo some of our machine learning features, and even spend a week testing Zumper and PadMapper on the iPhone X before public release.

Both Google Play Store and Apple's App Store featured Zumper as an App of the Day, and Editor's Choice in the Play Store.

The Zumper for iOS experience.

Onboarding was an exercise in balancing learning about the user's intentions and driving real value for them.

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Culture and Leadership

As Head of Design, I tried to include and reach out to all parts of the company beyond Monday morning updates and what they saw in Slack. One of those initiatives ended up being a weekly publication I called "The Design Reporter", which included designs in progress, product updates, imagery that inspired the design team that week, and new music. Feedback was always welcomed and encouraged, and it was a fantastic way to speak with folks who might otherwise not feel comfortable approaching the product side of the organization.

Each week's edition had a custom-designed header that was either a fun visual exercise or a nod to internal company news/events. Here are some of my favourite headers:

How about those memes, huh.